1790 Broadway Façade Renovation

The transformation of Manhattan’s historic 20-story U.S. Rubber Building — home to a Nordstrom flagship — was a complex project that demanded precision, creativity, and efficiency. Originally built in 1912 by Carrère & Hastings as a 22-story Beaux-Arts structure, the building had lost its street-level marble facade in 1959, replaced with flat gray granite slabs and aluminum curtain walls. Restoring the building’s architectural character while retrofitting two floors for modern retail required a solution that honored history and met contemporary construction needs. “Our project included gaining two floors for the client’s anticipated flagship store while replacing the existing facade in a manner that would honor the building’s past while looking toward the future,” said Michelle McCormick of CallisonRTKL.

The retrofit included a facade that was designed to match the original Vermont marble of the upper floors, and the installation was completed over three summer months, a testament to meticulous planning and execution. Achieving approval from the New York City Landmarks Preservation Commission involved months of public hearings and detailed documentation, including original 1912 facade drawings. Full-scale mockups of the cornice profiles and base were delivered in person, demonstrating the team’s commitment to authenticity and craftsmanship.

Year
2019
Building Systems
Architectural
Design Features
Acid Etch, Architectural Features, Architectural Textures, Complex Shapes, Emulated Materials, Formliner, Inlaid Materials

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